eCommerce Business Plan Example

Dive into the thoughts of an executive’s eCommerce Business Plan written by me – Ken Trent (@eCommKen).

If you’re looking for an example of how to effectively structure your business plan to impress your target audience, look no further.

This is an actual business plan that I personally wrote and presented to an actual eCommerce company’s Board of Directors. While I have scrubbed information specific to the company itself, I have left the recommendations fully present.

This document serves as a foundational framework from which to orient yourself around how business plans can be structured to impress a leadership team.

The focus is eCommerce, but you can apply the approach and principles to any business in any industry.

 

Contents

Contents include:

• Overall framework for presenting a business plan.
• Top line and bottom line recommendations.
• Specific negotiation recommendations.
• Recommendations for a full annual cycle, including the first 30 days, first 90 days, first 180 days, and first 365 days.
• Culture initiatives.
• Risks and mitigations.
• And recommendations such as:
  • Sales Pipeline management.
  • Cohort management.
  • Team performance standards.
  • And lots, lots more.

 

Why it Works

This business plan provides both a template and a framework for presenting a business plan for maximum effectiveness.

Your target audience wants a few very important questions answered when reading a business plan:

• How will this proposal drive sales or improve profitability?
• What is the cost to execute this plan?
• What risks does this plan bring and how do we mitigate those risks?

This eCommerce Business Plan example approaches each of these questions and walks you through each recommendation and why it’s important.

Using this proposal as an example, you can craft your own business plan to present to your leadership team.

Why start from scratch when you can build on the foundation of a proposal that has already been proven to be effective?

Start here and you’ll wow your leadership team while saving tons of time in the process.

 

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